Chloë Malmquist
Chloë Malmquist
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ArtPrize Nine + Society of Spectacle

Society of Spectacle was Kendall College of Art and Design’s Fed Galleries exhibition for ArtPrize Nine. The exhibition was named after and based off of Society of Spectacle, a book by French Marxist theorist, Guy Debord. His work focuses on the constant barrage of mass media, marketing, and commodity fetishism looming over our heads in an inescapable way. The solid cube form presents the idea as a whole unit and is seen from a lower perspective, mirroring the sense of looming power. Through the illusion of its large stature via perspective, it also embodies the idea of a “spectacle” being something to behold, having a strong visual impact that’s spectacularly conspicuous. The materials requested for this project include: a logo identity adhering to the color palette of ArtPrize Nine, a gallery wall design layout, a VIP event postcard invitation, an exhibition guide postcard, directional signage, and an entryway arch design.